Apparently the old typesetter’s saying of “When in doubt, use Caslon” applies to the web as well. The various revivals of William Caslon’s work from the 18th century continue to be popular in the digital world of the 21st century.
This geometric sans from Lineto really took off in 2014 thanks to its prominent use in a few big rebrandings from companies like Airbnb and Mint. I think it brings a touch of freshness to the geometric sans genre without deviating too much into unfamiliar territory. Laurenz Brunner’s other well-known typeface, Akkurat, has been a favorite of designers for years and I’m sure Circular will be as well.
In 2014, Hoefler & Co’s Cloud.typography service finally started to see more widespread usage. Although their flagship typeface Gotham was one of the most used web fonts of the year, their other offerings such as Sentinel, Whitney and Archer have been quite popular as well.
7) GT Walsheim
GT Walsheim, from Swiss foundry Grilli Type, is similar to other geometric sans such asCircular, but isn’t afraid to bring on the quirks. The horizontally protruding bar on the Gand the curvy tail on the y give it a distinctive look that adds a bit of warmth and friendliness to a geometric typeface that could otherwise feel cold and sterile.
6) Franklin Gothic
Franklin Gothic has a long history as a classic editorial typeface in print, so I’m glad to see it used more for editorial purposes on the web, like on Time Magazine’s site. It’s also a noted favorite font of “the Godfather of the web”, Jeffrey Zeldman, so it’s fitting that it makes the list of the most popular web fonts of the year.
5) Proxima Nova
On last year’s top ten list, I predicted that Proxima Nova would fall out of style for 2014. I couldn’t have been more wrong. This typeface continues to be a staple on the web. I think due to its ubiquity it’s starting to feel almost anonymous, like Helvetica, where it can be used for any type of design and fit right in.
Apercu was #2 on last year’s list and I predicted it would start to feel a little played out in 2014 due to it being used absolutely everywhere. Of course “played out” is entirely subjective, but I feel like this prediction rings true. It could easily have reached #1 on this list, however, I personally started to not feature sites using it as they all seemed to be carbon copies of each other. If you use Apercu, will users of your site think the font is overused? Probably not, so don’t let its popularity stop you from using it. But to someone who looks at type all day long it no longer feels fresh and exciting.
Adrian Frutiger considered Avenir his best work and this typeface has other admirers as well – I published a survey in April of last year where I asked 41 influential designers to list their three favorite typefaces and Avenir was mentioned the most. It doesn’t feel “trendy” like some other typefaces on this list can tend to feel; it instead has a timeless quality that I believe will make it popular for years to come.
Speaking of timeless typefaces, Futura has seen widespread usage since it was released in 1927 and it continues to be popular on the web. Although it has a classic look, it’s not the most readable of typefaces due to its low x-height. It may be worth checking out some alternatives to Futura if you are in need of something more flexible.
1) Brandon Grotesque
It’s no surprise to anyone who follows type that Brandon Grotesque made it to #1 on this list. Last year I complained that too many sites were using it where the typeface felt a little out of place for their brand. Media Temple, a web hosting company, switched to Brandon Grotesque earlier this year for all of their branding. To me it feels odd seeing a tech company branding themselves with a typeface that has roots in architectural lettering of the 1920s. The typeface used to have a certain “feel” to it, to me at least, but that feeling is starting to become lost due to it being used everywhere, for every conceivable type of brand. But of course these kinds of feelings are subjective and typography and culture are always shifting and changing – typefaces will always have different connotations to different people.